Web Developer - Web Designer - Webmaster

Web Designer:

  • In charge of establishing the visual experience of a site or web-based form of communication.
  • Creates or oversees the creation of graphics, chooses and sometimes manipulates photographs, and defines the interactive "experience" for the site.
  • A web designer will primarily have a very strong creative and artistic background but must also have a working understanding of HTML, JavaScript, Flash, video and other web technologies.

Web Developer:

  • Successful Web development requires knowledge and skills in many areas, and constant attention to six processes and six key web elements.

Processes:

  • Planning: define target audience, purpose, objectives, and policies for information development and use.
  • Analysis: check technical construction of web with validation tools; evaluate information consistency and verify correctness of domain information.
  • Design: separate information into page-sized chunks; connect pages along routes of use and user thinking; provide information, context, and navigation cues; create a consistent look and feel.
  • Implementation: create an extendible directory and file structure; use HTML tools where helpful; use templates for supporting consistent look and feel; check implementation in various browsers.
  • Promotion: target publicity releases for general Web audiences, potential users, and current users; follow online community norms and practices; innovatively connect with users to meet their needs.
  • Innovation: continuously and creatively work for improvement to meet user needs; use testing, evaluation, and focus groups to shift and change web's content as user needs change.

Elements:

  • Audience information is a store of knowledge about the target audience for the web as well as the actual audience who uses the information.
  • The purpose statement is an articulation of the reason for and scope of the web's existence.
  • The objectives list flows from the purpose statement and defines the specific goals the web should accomplish.
  • The domain information is a collection of knowledge and information about the subject domain the web covers, both in terms of information provided to users of the web and information the web developers need.
  • The web specification is a detailed description of the constraints and elements that will go into the web.
  • The web presentation is the means by which the information is delivered to the user.

Webmaster:

  • This is an individual who like the Web Developer can build and maintain a site from the ground up, but has a higher level degree and is certified as a Webmaster.

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© Copyright Dingeman School 2001

This page was created by Barb Anderson, Web Developer.
Send email to me with questions or comments about this page.